PR Events · Brand Activations
Two audiences, one room, one budget
Co-branded formats, pop-ups and partner activations built so both brands gain an audience they did not have, and both carry a share of the cost.
In brief
- What
- Brand activations and experiential concepts that produce encounters and content worth photographing.
- Who it's for
- Brands, advertising agencies and marketing leads.
- Size
- 50–500 encounters
- Cities
- Helsinki, Tampere, Turku and the rest of Finland
- Lead time
- Six to twelve weeks
- Investment
- From €2,500 + VAT
- Languages
- Finnish, English, Swedish
A partnership is a format, not a logo placement.
An activation works when the two brands belong in the same room for a reason the guest can feel. We identify the partner, write the format, negotiate what each side contributes and produce the result under one contract, so neither brand ends up managing the other's suppliers. Guest lists are merged deliberately rather than added together, press and creator relations are planned into the format from the start, and the cost is split along lines agreed before anything is announced. Afterwards both partners receive the same report: who was in the room, what was published and what it cost per guest.
Chapter I
Partner sourcing
The right second brand identified, approached and negotiated by us, with the exchange written down.
Chapter II
Pop-ups and takeovers
Temporary retail, restaurant and showroom formats produced end to end, from permits to staffing.
Chapter III
Co-branded launches
One launch, two guest lists, one run of show, with press and creators built into the format.
Chapter IV
Sampling and tasting formats
Product experienced in the hand rather than described on a slide, produced with the venue and the kitchen.
Investment
By proposal — never on the page.
FROM
Tell us your wishes and needs, and our event architect will return to you with an initial proposal.
Have an occasion in mind?
FAQ